Select a question below
Where is your store located?
Chicago Downtown - 51 W Jackson Blvd Chicago IL 60604. 312 922 2999.
Monday-Saturday, 10 am-5 pm CST, closed Sundays & major holidays.
For all enquires please contact firstname.lastname@example.org or call the downtown store 1 (312) 922-2999.
How much do your hats cost?
OPTIMO STRAW HATS:
Milan straw hats – $495 to $595, depending on the braid quality
Montecristi Panama hats are priced from $595 to several thousand dollars, depending on the weave quality/weave count.
OPTIMO FELT HATS:
Pure beaver light weight – $795
Pure beaver classic weight – $795
Beaver and mink blend – $995
Pure beaver underbelly – $1,195
Melusine (long-hair beaver) finish – $795
*Please note a 10% customization fee is applied for hats customized outside our stock styles.
Pure beaver light weight - $875
Pure beaver classic weight - $875
Beaver and mink blend - $1,095
Pure beaver underbelly - $1,315
Melusine (long-hair beaver) finish - $875
How long does a custom-made hat take to make?
Production time runs from two and a half weeks to six weeks. November and December normally have the longest wait time.
Do I need to make an appointment for an in-store hat fitting?
No appointment necessary during store opening hours.
Can't visit the store - schedule a phone fitting.
Email us at email@example.com and we will set up a phone fitting appointment.
It is helpful to watch the video on phone fittings first, and we'll go over all of these details.
I want to know more about what makes a great hat.
Do you make caps?
No. Optimo only manufactures hats.
What are your felt hats made of?
We use wild furs to make our felt hats, usually beaver, wild hare and/or nutria. Wild furs are the tightest felting and make the best hats. Depending on the weight, color and finish of our hats, different types of furs are used. Our most exclusive felts, used to make the Optimo 1000, are either pure belly beaver fur, or a special blend of beaver and mink. You can read more about our felt on Hatmakers.
How much deposit do you need to make a custom hat?
50% upon ordering, 50% upon reception, whether shipped or picked up in store.
I need to get my Optimo hat cleaned and re-blocked.
Please see our hat services page.
Generally, wait time for our hat services (renovation, clean and block, etc.) is 2-3 weeks.
Do we service non-Optimo Hats?
WE DO NOT SERVICE OTHER HAT BRANDS - WE RECOMMEND CONTACTING THE ORIGINAL MANUFACTURER.
Who designed and built your website?
The wonderful folks at We Cant Stop Thinking